Best Practices for Engaging Content

Organization

  • Create content as pages within the learning management system in place of attachments and downloads.
  • Create a “Welcome” or “Start Here” section that contains all of your introductory materials and helps students get oriented to your online course.
  • Build a section where students can find course information such as the syllabus, calendar, assignment information and instructions, and links to help resources.
  • Use descriptive titles for course sections and files (e.g. Week 2 Readings).
  • Layout the course in the order that students will engage with it.

Interaction

  • Incorporate engaging and diverse activities that include student reflection and interaction with the content and each other.
  • Create a discussion forum for students to express their questions and concerns, and for you to respond publicly.
  • Make sure that students are able to connect with you.
  • Provide email and contact information, office hours or your availability online, and feedback and response times.

Text

  • Create or use text with a linked and navigable table of contents.
  • Break into small pieces with clear headings.
  • Use a program to allow students to annotate.
  • Write your content in an informal, personalized tone. This helps students to build personal rapport with you through the online medium.

Video

Use or create videos that:

  • Help students get to know you as a real human and create personal connections. See Create an Introductory Video.
  • Tell a story.
  • Show things that are difficult to see in person (slow motion, etc.).
  • Provide students with the experience of seeing a new place.

Graphics/Animations

  • Ensure that most graphics serve a purpose (limit images that are purely for decoration).
  • Label graphics clearly.